Tips and Tricks when designing a website

When setting up a website for an Internet business there are a few tips and tricks you need to be kept in mind. Certain dos and don’ts like these can be the difference between success and failure, and are the reason many companies outsource their Internet work to real experts.

The Internet is a serious business tool, and incorrect use of it can drive potential customers away. Keep this in mind when it comes to setting up a business website, and get unbiased feedback on it before you “go live”. It may take a bit of time, and may even require some spending, but the benefits of a good website are unarguable.

Having the content of the site written and designed professionally can be worthwhile. If you are good with words, it is less so. It is important to do as much of the work as you comfortably can. Badly worded text, however, can hold you beneath the water line.

A memorable URL for your site is also just as important. Trying to get people to remember a long website address is likely to result in them upping sticks and going elsewhere.

Try also to present a welcoming image on your site. Sometimes just being made to smile can persuade a customer to spend their money.

Other tips

• Good spelling is an essential. The potential customer may have doubts about your ability to deliver a good service if you cannot proof-read your documents.
• Readability is also important; no long, rambling sentences can be allowed.
• A poor choice of color combination is also bad; navy blue text on a bright red background will not do.
• Poor use of images is also dangerous. The wrong image, the wrong size, the wrong placement;  these are just three things that can make a potential customer’s mind wander. And if you let their mind wander, it may just wander all the way over to one of your rivals.

The site should also be easy to navigate and carry prominent contact details. Your potential customer may be very impressed by the flashing text and the snappy images, but if they cannot phone you or send you an e-mail, it won’t be much good to you.